C A S E S T U D Y
Digital Products Website
Client designs, builds and develops how-to write ups for unique, functional “man-cave” woodworking projects. Client was in need of a website to sell the downloadable PDF woodworking plans. Client needs a website that functions as a powerful marketing tool to attract new clients, position itself as a leader in providing unique woodworking plans for man caves and provide credibility for future projects including the development of a book with the finished woodworking plans.
To sell how-to “man-cave” woodworking plans that are original, functional, have a purpose, and put a smile on people's faces.
Checkout + Payment Processor
For customers to be able to easily purchase and download the woodworking plans from the website.
To begin with 5 completed woodworking plans displayed on the website and available for download.
Professional Design + Illustrations
To eventually be able to publish the compiled woodworking plans into a book.
Content Management System
To allow client to easily manage content on the site in order to reduce administration costs.
The development of a website with a custom design and e-commerce functionality to convey the value that ManCaveWoodworking.com adds to its customers. The new website was designed to:
Allow the DIY man to download woodworking project plans.
Collect payment via PayPal + Square for the woodworking projects plans.
Educate the DIY man about new tips, techniques or jigs.
Provide the DIY man with all the information he needs to build unique conversation starter type woodworking projects for his man-cave.
Allow the DIY man to sign up for promotions or to get more information.
Additionally the following "behind the scenes" features were built-in to the website:
Google analytics performance reporting
Optimized for mobile
Video tutorials and a user manual for the content management system