C A S E  S T U D Y

Digital Products Website


Client designs, builds and develops how-to write ups for unique, functional “man-cave” woodworking projects. Client was in need of a website to sell the downloadable PDF woodworking plans. Client needs a website that functions as a powerful marketing tool to attract new clients, position itself as a leader in providing unique woodworking plans for man caves and provide credibility for future projects including the development of a book with the finished woodworking plans.

Business Needs:

  • eCommerce Funtionality

    To sell how-to “man-cave” woodworking plans that are original, functional, have a purpose, and put a smile on people's faces.

  • Checkout + Payment Processor

    For customers to be able to easily purchase and download the woodworking plans from the website.

  • Graphic Design

    To begin with 5 completed woodworking plans displayed on the website and available for download.

  • Professional Design + Illustrations

    To eventually be able to publish the compiled woodworking plans into a book.

  • Content Management System

    To allow client to easily manage content on the site in order to reduce administration costs.


The development of a website with a custom design and e-commerce functionality to convey the value that ManCaveWoodworking.com adds to its customers. The new website was designed to:

  • Allow the DIY man to download woodworking project plans.

  • Collect payment via PayPal + Square for the woodworking projects plans.

  • Educate the DIY man about new tips, techniques or jigs.

  • Provide the DIY man with all the information he needs to build unique conversation starter type woodworking projects for his man-cave.

  • Allow the DIY man to sign up for promotions or to get more information.

Additionally the following "behind the scenes" features were built-in to the website:

  • Google analytics performance reporting

  • Optimized for mobile

  • Video tutorials and a user manual for the content management system